June 28, 2015

Emirates Islamic, one of the leading Islamic financial institutions in the UAE, today announced the launch of 'Easy Card', a card for everyone, combining an easy approval process with a range of features and benefits that reward customers on every spend.

The card is free for life and will offer customers a welcome bonus of AED 200 and an annual reward of AED 200. In addition, Easy Card customers can benefit from Emirates Islamic's Choice Points and Mazaya Offers programmes, providing unmatched rewards and discounts at various outlets across the UAE.

Speaking at the launch, Faisal Aqil, Deputy CEO - Consumer Wealth Management, Emirates Islamic commented, "Easy Card has been introduced in response to a genuine consumer need in the market. It will benefit individuals who typically have difficulties in accessing the convenience, security and benefits of a card. As a bank renowned for product innovations and for always listening to the needs of our customers, we have developed this product to help make customers' lives a little easier. We strongly believe that the benefits of Islamic banking should be enjoyed by all segments of the population, and are sure that the Easy Card will be clearly appreciated by all.

"Easy Card is free for life and provides many benefits such as our popular Choice points and Mazaya Offers rewards programmes," added Aqil.

Marcello Baricordi, General Manager - UAE and Global Accounts Lead, Visa MENA, said, "Visa is pleased to partner with Emirates Islamic to launch a product that corresponds to its financial inclusion efforts. We work constantly with our clients to introduce innovative payments to the market and encourage the shift from cash and cheques to electronic payments. As the UAE moves towards a digital economy, Visa is keen to support the UAE's efforts to embrace the full potential of electronic payments.

Baricordi added: "Accessible payment platforms such as the Easy Card are crucial to enabling the UAE's smart city vision. Besides the convenience and efficiency of electronic payments, as well as a host of benefits and privileges, the Easy Card also offers cardholders the peace of mind of safe and secure transactions guaranteed by Visa.