Emirates Islamic launches Social Banking
April 25, 2016
Emirates Islamic, one of the leading Islamic financial institutions in the UAE, today announced the launch of Social Banking, offering banking services via Twitter, making it the first Islamic bank in the UAE to offer banking services on a social media platform.
Customers will be able to perform select transactions such as balance enquiry, view their last few transactions, and make enquiries about their accounts or credit cards with a simple tweet. To maintain privacy and confidentiality, the bank will only respond to customer queries via a direct message.
The new service reaffirms Emirates Islamic’s commitment to bringing greater innovation in Islamic finance, in line with the findings of the bank’s recently launched ISLAMIC BANKING INDEX by EMIRATES ISLAMIC™, a consumer survey on Islamic Banking in the UAE. The survey suggested that innovation is among the key drivers of Islamic banking’s future growth and success. The Twitter banking platform complements the bank’s existing digital channels which include ATMs, 24 hour telephone banking, online and mobile banking. Incidentally, Emirates Islamic was also the first Islamic bank in the UAE to launch a mobile banking app.
Commenting on the new service, Faisal Aqil, Deputy CEO, Consumer Wealth Management, Emirates Islamic said, “The introduction of banking via Twitter is a first for the Islamic banking industry and reinforces our continued commitment to set new standards of innovation in Islamic finance. In support of Dubai’s vision of becoming a Smart City and a global hub of the Islamic economy, Emirates Islamic has taken the lead in creating modern banking solutions, centred on the time-tested values of Islamic finance.
“Banking via twitter is especially relevant given the UAE’s advanced social media and mobile phone penetration. With this new service, we are able to offer our growing customer base yet another quick and convenient method to access their banking requirements,” added Aqil.
Emirates Islamic’s Twitter banking service will be available to all its saving and current account holders as well as credit card holders, through an easy registration process.