February 01, 2017

Emirates Islamic, one of the leading Islamic financial institutions in the UAE, has announced that it won two awards at the 2016 Service Olympian Awards. The awards, hosted by Ethos Integrated Solutions, were presented at a ceremony held in Dubai recently.

The bank won ‘Most Improved Website’ and ‘Best Social Media Reach’, a reflection of the bank’s strategic focus to leverage digital and social channels and provide customers with an enhanced and personalized banking experience.

Commenting on the awards, Jamal Bin Ghalaita, Chief Executive Officer – Emirates Islamic said, “We are delighted to win recognition for our initiatives towards making banking services easily accessible and more engaging for our customers. Our active presence on social media has accelerated our customer engagement and enabled us to provide excellent support to our customers. Consumers are increasingly using smart devices to access banking services and we will continue to invest in digital solutions and social platforms as part of our overall commitment to offer customers a modern and convenient banking experience. At Emirates Islamic, we support the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai in making Dubai a truly smart city, as we leverage our digital channels and social media reach to provide innovative banking solutions to our customers.”

Emirates Islamic’s website was revamped in 2016, and saw a 13 per cent increase in the number of visitors once the new website was launched. As part of the enhancement, the website now includes financial tools that allow customers the flexibility and convenience to decide on the right card product and calculate monthly finance instalments for Personal Finance. The website is also optimised for mobile usage and includes an enhanced ATM/branch locator for convenient directions to the bank’s branch and ATM network.

Emirates Islamic also witnessed a rapid growth on Social Media, with its fan base and engagements more than doubling in 2016, over its accounts on Facebook, Linkedin, Twitter and Instagram. In addition, the bank has recently launched a Snapchat account targeting higher engagement with its younger, millennial customer base.

Ethos Integrated Solutions’ delivers integrated customer service solutions which include the Retail Banking Customer Experience Benchmarking Index, giving banks a methodology to benchmark service quality. The annual Index is carried out by a team of trained and experienced researchers who focus on real scenarios that a prospective customer would face when using a branch, call center or website. Banks are evaluated on reliability, assurance, responsiveness and empathy using Ethos Integrated Solutions’ proprietary value moments principles. The organisation’s annual Service Olympian Awards recognise outstanding organisations in Customer Experience and Employee Engagement.