Emirates Islamic and Qindeel partner to promote literacy inclusion during month of reading

March 29, 2017

Emirates Islamic, one of the leading Islamic financial institutions in the UAE, has partnered with Qindeel Printing, Publishing, and Distribution, a subsidiary of the Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF), to promote literacy inclusion worldwide. The partnership follows the announcement of March as the dedicated month of reading in the UAE, as marked by His Highness Sheikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.

In support of Qindeel’s initiative to donate books worldwide and encourage reading, Emirates Islamic has enabled the set-up of kiosks across the bank’s branches, for customers and staff to donate used or new books. Qindeel will then distribute the donated books to local and global educational institutions in need of reading resources.

Commenting on the partnership, Saif Al Mansoori, General Manager, MBRF Holding, said: “Encouraging reading for children, not just in the UAE, but across the region, has been a passionate cause of Qindeel under the vision of our leader, His Highness Sheikh Mohammad bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai. We thank Emirates Islamic for its efforts in supporting this noble cause and serving as a stellar example of the private sector’s social responsibility in the Year of Giving. We hope to give young children all over the world a chance to read meaningful and inspiring books that will facilitate their intellectual and emotional growth.”

Awatif Al Harmoodi, General Manager, Operational Quality & Processes, Emirates Islamic said: “Emirates Islamic is proud to participate in a sustainable and worthy campaign that empowers literacy inclusion among the disenfranchised both in the local community as well as internationally. A small gesture from the bank can have a tremendous impact on the children who will receive these books, as they will help shape their young minds with knowledge and moral values. We are happy to have our customers as well as our employees participating in this drive, and believe that grass roots efforts such as these have the longest lasting impact on society.”