Emirates Islamic continues digital transformation drive with new mobile banking app

October 01, 2017

Emirates Islamic, one of the leading Islamic financial institutions in the UAE, today announced its new mobile banking app, which includes a range of new features offering the bank’s customers a personalised, seamless and 24x7 banking experience. The launch is one of the initiatives under Emirates Islamic’s digitalisation drive to address the growing needs of digital savvy customers in the UAE.

The redesigned Emirate Islamic mobile banking app includes over 25 new services offering a power-packed customer experience. Enhancements include the recently launched QuickRemit, a digital money transfer service that will enable customers to remit funds to India in 60 seconds at zero processing fees; the ability to instantly open a current account online across eleven currencies; management of credit card activities including blocking, activating and unblocking; and a Cash on Call facility enabling customers to transfer up to 80% of their card’s available limit to their bank account.

Commenting on the revamped banking app, Wasim Saifi, Deputy CEO - Consumer Banking and Wealth Management, Emirates Islamic said: “As Emirates Islamic continues to lead the way in digital banking, the transformation of our mobile banking app was a natural progression. With its multitude of new features and a more user-friendly, intuitive interface, we want to enable our customers to bank at their convenience, anywhere and anytime.”

“The UAE is number one globally in terms of smartphone penetration and as the results from last year’s ISLAMIC BANKING INDEX by EMIRATES ISLAMIC™ indicated, some consumers in the country tend to perceive Islamic banks to lag behind conventional banks in terms of technology and innovation. We aim to bridge this perception gap by offering customers an innovative and dynamic banking experience,” added Saifi.

The announcement from Emirates Islamic today is aligned to its strategic focus on social and digital platforms to engage with its customers. The bank’s social-digital banking proposition was recently recognised at the 2017 Service Olympian Awards, where the bank took home the awards for ‘Most Improved Website’ and ‘Best Social Media Reach.’